Erica is an experienced Senior Lawyer who specialises in intellectual property law, consumer law, media, advertising and marketing compliance, trade promotions, and general commercial law.
She has gained experience working both in-house and in private practice, which has allowed her to build strong business partnerships and develop valuable commercial acumen. Erica’s practice focuses on guiding clients through complex contract negotiations and helping them to protect and leverage their intellectual property assets.
She also provides expert advice on IP licensing, consumer law matters, and the legal and regulatory requirements for advertising, trade promotions, and marketing campaigns. Known for her strategic, business-focused approach, Erica has built a strong reputation for delivering practical legal solutions across a wide range of industries, helping clients achieve their business objectives with confidence.
She has gained experience working both in-house and in private practice, which has allowed her to build strong business partnerships and develop valuable commercial acumen. Erica’s practice focuses on guiding clients through complex contract negotiations and helping them to protect and leverage their intellectual property assets.
She also provides expert advice on IP licensing, consumer law matters, and the legal and regulatory requirements for advertising, trade promotions, and marketing campaigns. Known for her strategic, business-focused approach, Erica has built a strong reputation for delivering practical legal solutions across a wide range of industries, helping clients achieve their business objectives with confidence.
