Geelong Small business festival
News 18 July 2023

Geelong Small Business Festival event

As part of the Geelong Small Business Festival, we are presenting an online session on “Consumer Law Considerations for Social Media Advertising” on Wednesday 23 August.

Presented by Corporate & Commercial Special Counsel, Rebecca Sandford and Corporate & Commercial Lawyer, Lauren O’Loughlin, discover key considerations and best practices to navigate this dynamic landscape. Our expert speakers will share valuable insights and practical tips to ensure your advertising campaigns comply with consumer protection regulations.

Covered in the session:

  • Consumer law considerations applicable to online promotional techniques, such as product and service reviews and social media advertising;
  • Legal requirements for online marketing, including application of the Australian Association of National Advertisers (AANA) guidelines and tips for working effectively with influencers;
  • What can constitute false, deceptive or misleading advertising for the purposes of the Australian Consumer Law, including discussion of the ACCC’s relevant 2023 enforcement priorities;
  • Privacy law impacts for online customer data collection and use; and
  • Recent and expected future developments in social media regulation, and expected impacts for small business.

Click here to register – it’s free!

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